Purpose, Values ​​and principles

Our Purpose

We are commited to provide products and services of superior quality and value that will satisfy or exceed our customers’ expectations and needs. As a result, we shall become the loyal, trustworthy and preferred supplier of all our consumers, which will be translated into leadership sales and value creation, allowing our company, our people, our shareholders and our society to prosper.

Our Values and Principles

• Honesty
• Integrity
• Trust
• Leadership
• Creativity
• Innovation
• Fair prices
• Focus